Sasaiwai Sake Brewery was founded in 1897. Initially, it was called “Sasaguchi Brewery”. (Location: Nishikan Ward, Niigata City)
Matsunoo (former Matsunoo village) used to be a key traffic point on the former Hokkoku Highway.
Maka, the wife of Taisaku Sasaguchi, the first generation brewery owner, ran the “Omaka Chaya,” and she says that sake sold like hot cakes at the teahouse.
It is said that Daisaku, who was working as a temple carpenter and had acquired sake brewing skills, started a sake brewing business.
The Taisaku couple were not blessed with children, so they adopted Yusaku II. Daisaku left his sake brewing business to the second generation early on, and it seems that he lived a comfortable life by drawing pictures and making maps of the area, which were his hobbies.
The second generation, Yusaku, devoted himself to the sake brewing industry from a young age, brewed miso and soy sauce, manufactured pickles, traded lumber, raised pigs, and made a fortune by demonstrating his talents.
The third generation Koichiro studied at Waseda University, took over the family business, and was active as a director of the Niigata Prefecture Sake Brewers Association and as the head of the Maki branch. He seems to have had a hard time especially during the chaotic post-war period.
Fourth-generation Naka became the president of her company because her husband Koichiro passed away at the age of 50, and she has contributed to the development of her company for many years.
In 1970, Takaaki Sasaguchi, the fifth generation brewer, entered the family business immediately after graduating from Meiji University, and was active as a senior managing director. I was interested in the history and environmental issues of the region, but due to a nuclear power plant construction problem in my home town of Maki, I started a referendum movement over the propriety of the construction of the Maki nuclear power plant. As a representative of the association, he carried out a “self-managed referendum” and served two terms as mayor of Maki-cho.
In the meantime, the “first referendum in the country” was held, and since the will of the residents was no to nuclear power, they worked hard to withdraw the plan for the construction of the Maki nuclear power plant. In January, I retired as mayor of Maki Town and returned to Sasaiwai Sake Brewery.
The former Nishikanbara area where our company is located is famous for producing a large amount of high-quality rice even within Niigata Prefecture. I’ve been stacking up my studies.
As a result, the brewery quickly became the best sake brewery in the region, always ranked high in various competitions and sake tastings, and has become the most loved sake brewery by everyone in the region.